This paper introduces a quantum-mechanical model that bridges the realms of cognition and quantum mechanics, offering a novel perspective on decision-making under risk and perceptual reversals. By integrating quantum theories addressing decision-theoretic anomalies with examples from immersive video games like "Deal or No Deal", we seek to elucidate complex human cognitive behaviours. Study 1 showcases the proposed quantum model's superiority over traditional decision-making approaches using the "Deal or No Deal" video game experiment. In Study 2, we apply our model to bistable perceptions, taking the Necker cube from the Necker game as a primary example. While previous works have hinted at connections between quantum mechanics and cognition, Study 3 provides a more tangible link, likening the physics that underpins quantum tunnelling to an eye blink's role in perceptual reversals. Conclusively, our model displays a promising ability to interpret diverse optical illusions and psychological phenomena, marking a significant stride in understanding human decision making.
This paper introduces a quantum-mechanical model that bridges the realms of cognition and quantum mechanics, offering a novel perspective on decision-making under risk and perceptual reversals. By integrating quantum theories addressing decision-theoretic anomalies with examples from immersive video games like "Deal or No Deal", we seek to elucidate complex human cognitive behaviours. Study 1 showcases the proposed quantum model's superiority over traditional decision-making approaches using the "Deal or No Deal" video game experiment. In Study 2, we apply our model to bistable perceptions, taking the Necker cube from the Necker game as a primary example. While previous works have hinted at connections between quantum mechanics and cognition, Study 3 provides a more tangible link, likening the physics that underpins quantum tunnelling to an eye blink's role in perceptual reversals. Conclusively, our model displays a promising ability to interpret diverse optical illusions and psychological phenomena, marking a significant stride in understanding human decision making.
This paper introduces a novel quantum-mechanical model that describes psychological phenomena using the analogy of a harmonic oscillator represented by an electron trapped in a potential well. Study 1 demonstrates the application of the proposed model to bistable perception of ambiguous figures (i.e., optical illusions), exemplified by the Necker cube. While prior research has theoretically linked quantum mechanics to psychological phenomena, in Study 2 we demonstrate a viable physiological connection between physics and bistable perception. To that end, the model draws parallels between quantum tunneling of an electron through a potential energy barrier and an eye blink, an action known to trigger perceptual reversals. Finally, we discuss the ability of the model to capture diverse optical illusions and other psychological phenomena, including cognitive dissonance.
At first glance, quantum mechanics and behavioural science seem worlds apart---one rooted in equations and particles, the other in thoughts and choices. Yet, emerging research reveals a profound and unexpected bridge between them. This chapter explores that bridge through quantum models of cognition and decision-making, showing how principles from quantum mechanics can help understand, and even predict, the complexities of human perception, behaviour and societal dynamics. We introduce a computationally accessible framework grounded in quantum theory, designed to model ambiguity, bias and choice in a way that classical logic cannot. Drawing on interdisciplinary sources, we demonstrate how this approach not only enriches our understanding of individual cognition but also extends to AI, video game design, financial behaviour and collective decision-making in society. Through vivid case studies---from optical illusions in video games to decision biases in economic, defence and political contexts---we show how quantum models offer new explanatory and predictive power. Thus, this chapter invites readers from all professional backgrounds to reimagine cognition and decision-making, opening new avenues for science, technology and human understanding.
At first glance, quantum mechanics and behavioural science seem worlds apart -- one rooted in equations and particles, the other in thoughts and choices. Yet, emerging research reveals a profound and unexpected bridge between them. This chapter explores that bridge through quantum models of cognition and decision-making, showing how principles from quantum mechanics can help understand, and even predict, the complexities of human perception, behaviour and societal dynamics. We introduce a computationally accessible framework grounded in quantum theory, designed to model ambiguity, bias and choice in a way that classical logic cannot. Drawing on interdisciplinary sources, we demonstrate how this approach not only enriches our understanding of individual cognition but also extends to AI, video game design, financial behaviour and collective decision-making in society. Through vivid case studies -- from optical illusions in video games to decision biases in economic, defence and political contexts -- we show how quantum models offer new explanatory and predictive power. Thus, this chapter invites readers from all professional backgrounds to reimagine cognition and decision-making, opening new avenues for science, technology and human understanding.
The emergence of quantum computing has prompted researchers to examine potential parallels between quantum mechanical principles and human cognitive processes. This article explores the theoretical framework of quantum cognition, examining how concepts from quantum mechanics, including superposition, entanglement, and measurement, might inform our understanding of human decision-making, memory, and consciousness. While quantum computing operates on fundamentally different physical principles than biological neural networks, the mathematical formalisms of quantum mechanics offer novel perspectives on cognitive phenomena that classical probability theory struggles to explain. This review critically examines the current state of quantum cognition research, its applications in computational modeling, and the ongoing debates regarding the validity of quantum mechanical analogies in psychological theory. The analysis reveals both promising theoretical insights and significant limitations in applying quantum principles to human cognition, highlighting the need for empirical validation and careful distinction between mathematical analogy and physical reality.
Quantum interference effects play a fundamental role in social decision-making, offering a novel perspective beyond classical decision theories. This study explores the theoretical foundations of quantum decision-making, emphasizing the role of quantum probability in explaining cognitive biases, preference reversals, and decision anomalies. The research presents a quantum probability-based decision model and contrasts it with classical probability models. Through theoretical modeling and experimental design, we demonstrate how quantum interference alters decision probabilities and impacts group decision dynamics. The study further examines the applications of quantum decision theory in game theory, policy-making, financial markets, and artificial intelligence. Our findings suggest that quantum probability provides a more comprehensive and realistic framework for understanding human decision-making processes. Future research should focus on empirical validation, interdisciplinary integration, and the application of quantum computing to social decision modeling.
On the surface, behavioural science and physics seem to be two disparate fields of research. However, a closer examination of problems solved by them reveals that they are uniquely related to one another. Exemplified by the theories of quantum mind, cognition and decision-making, this unique relationship serves as the topic of this chapter. Surveying the current academic journal papers and scholarly monographs, we present an alternative vision of the role of quantum mechanics in the modern studies of human perception, behaviour and decision-making. To that end, we mostly aim to answer the 'how' question, deliberately avoiding complex mathematical concepts but developing a technically simple computational code that the readers can modify to design their own quantum-inspired models. We also present several practical examples of the application of the computation code and outline several plausible scenarios, where quantum models based on the proposed do-it-yourself model kit can help understand the differences between the behaviour of individuals and social groups.