Quantum Mechanics of Human Perception, Behaviour and Decision-Making: A Do-It-Yourself Model Kit for Modelling Optical Illusions and Opinion Formation in Social Networks
On the surface, behavioural science and physics seem to be two disparate fields of research. However, a closer examination of problems solved by them reveals that they are uniquely related to one another. Exemplified by the theories of quantum mind, cognition and decision-making, this unique relationship serves as the topic of this chapter. Surveying the current academic journal papers and scholarly monographs, we present an alternative vision of the role of quantum mechanics in the modern studies of human perception, behaviour and decision-making. To that end, we mostly aim to answer the 'how' question, deliberately avoiding complex mathematical concepts but developing a technically simple computational code that the readers can modify to design their own quantum-inspired models. We also present several practical examples of the application of the computation code and outline several plausible scenarios, where quantum models based on the proposed do-it-yourself model kit can help understand the differences between the behaviour of individuals and social groups.
On the surface, behavioural science and physics seem to be two disparate fields of research. However, a closer examination of problems solved by them reveals that they are uniquely related to one another. Exemplified by the theories of quantum mind, cognition and decision-making, this unique relationship serves as the topic of this chapter. Surveying the current academic journal papers and scholarly monographs, we present an alternative vision of the role of quantum mechanics in the modern studies of human perception, behaviour and decision-making. To that end, we mostly aim to answer the 'how' question, deliberately avoiding complex mathematical concepts but developing a technically simple computational code that the readers can modify to design their own quantum-inspired models. We also present several practical examples of the application of the computation code and outline several plausible scenarios, where quantum models based on the proposed do-it-yourself model kit can help understand the differences between the behaviour of individuals and social groups.
On the surface, behavioural data science and physics seem to be two disparate fields of research. However, a closer examination of problems solved by them reveals that they are uniquely related to one another. Exemplified by the theories of quantum mind, cognition and decision-making, this unique relationship serves as the topic of this chapter. Surveying the current academic journal papers and scholarly monographs, we present an alternative vision of the role of quantum mechanics in the modern studies of human perception, behaviour and decision-making. To that end, we mostly aim to answer the ‘ how ’ question, deliberately avoiding complex mathematical concepts but developing a technically simple computational code that the readers can modify to design their own quantum-inspired models. We also present several practical examples of the application of the computation code and outline several plausible scenarios, where quantum models based on the proposed do-it-yourself model kit can help understand the differences between the behaviour of individuals and social groups.
At first glance, quantum mechanics and behavioural science seem worlds apart---one rooted in equations and particles, the other in thoughts and choices. Yet, emerging research reveals a profound and unexpected bridge between them. This chapter explores that bridge through quantum models of cognition and decision-making, showing how principles from quantum mechanics can help understand, and even predict, the complexities of human perception, behaviour and societal dynamics. We introduce a computationally accessible framework grounded in quantum theory, designed to model ambiguity, bias and choice in a way that classical logic cannot. Drawing on interdisciplinary sources, we demonstrate how this approach not only enriches our understanding of individual cognition but also extends to AI, video game design, financial behaviour and collective decision-making in society. Through vivid case studies---from optical illusions in video games to decision biases in economic, defence and political contexts---we show how quantum models offer new explanatory and predictive power. Thus, this chapter invites readers from all professional backgrounds to reimagine cognition and decision-making, opening new avenues for science, technology and human understanding.
At first glance, quantum mechanics and behavioural science seem worlds apart -- one rooted in equations and particles, the other in thoughts and choices. Yet, emerging research reveals a profound and unexpected bridge between them. This chapter explores that bridge through quantum models of cognition and decision-making, showing how principles from quantum mechanics can help understand, and even predict, the complexities of human perception, behaviour and societal dynamics. We introduce a computationally accessible framework grounded in quantum theory, designed to model ambiguity, bias and choice in a way that classical logic cannot. Drawing on interdisciplinary sources, we demonstrate how this approach not only enriches our understanding of individual cognition but also extends to AI, video game design, financial behaviour and collective decision-making in society. Through vivid case studies -- from optical illusions in video games to decision biases in economic, defence and political contexts -- we show how quantum models offer new explanatory and predictive power. Thus, this chapter invites readers from all professional backgrounds to reimagine cognition and decision-making, opening new avenues for science, technology and human understanding.
Cognitive Science is the study of the mind and how it relates to human behaviour. As a field, it is highly interdisciplinary, bringing together theories from Psychology, Neuroscience, Biology, and others. The field of cognitive science operates at a number of levels. On the one hand, some aspects of cognitive science look at the behaviour of neurons, whereas other aspects look to explain human behaviour at a more abstract level, seeking to explain human decision making or reasoning. A key area of research in cognitive science is how to formalise human behaviours around judgements of similarity, categorization, and decision making. In the field of Physics, Quantum Mechanics has fundamentally altered our understanding of the way in which particles behave. Quantum mechanics has a number of unintuitive phenomena, some of which can be used model unusual aspects of human behaviour. The application of quantum theory to model human behaviour is wide-ranging. In this chapter we will look at three main areas in which it has been applied. One key area is in how similarity judgements can be modelled. There are a number of phenomena around similarity judgements that are not well modelled using a view of concepts that does not take the state of the observer into account. These include the asymmetry of similarity judgements and the fact that similarity can change depending on other exemplars that are present. Another key area is in judgement and decision-making. Again, puzzling phenomena have been observed regarding the fact that judgements do not follow classical probability theory, known as the conjunction fallacy, can depend crucially on the order in which questions are presented or on the amount of knowledge about the world. Finally, approaches to modelling cognitive phenomena at the neural level will also be discussed within a quantum-theoretic framework.
I present a quantum-tunnelling oscillator model as a universal dynamical engine for two paradigmatic problems in quantum cognition theory-optical illusion perception and group decision making-where individuals are treated as quantum-mechanical agents whose choices shift through context-dependent transitions rather than simple probabilities. I show that, when networked together, these units form a quantum-cognitive neural system that reproduces familiar collective and perceptual phenomena while naturally accommodating counterintuitive processes that challenge classical models. Bridging ideas from quantum cognition theory and neural networks, this approach offers a compact, physically grounded way to describe how real individuals and groups think, perceive and decide.
I present a quantum-tunnelling oscillator model as a universal dynamical engine for two paradigmatic problems in quantum cognition theory -- optical illusion perception and group decision making -- where individuals are treated as quantum-mechanical agents whose choices shift through context-dependent transitions rather than simple probabilities. I show that, when networked together, these units form a quantum-cognitive neural system that reproduces familiar collective and perceptual phenomena while naturally accommodating counterintuitive processes that challenge classical models. Bridging ideas from quantum cognition theory and neural networks, this approach offers a compact, physically grounded way to describe how real individuals and groups think, perceive and decide.