During the recent decade, quantum decision-making models were established based on the mathematical structure and methodologies of quantum mechanics. Owing to its unique theoretical structure, the quantum decision-making models can be applied to explain problems that violate the classical decision models, especially for judgments under uncertainty and decisions under conflicts. Quantum decision-making models have been used to explain phenomena such as disjunction effect, conjunction fallacy and interference of categorization on decision making which are difficult to account for with classical decision models. A model called quantum question equality has been tested for its accurate prediction of order effects. Being a new research field contributing to analysis of decision making, quantum decision-making models worth further investigations both in theoretical and applicative levels.
During the recent decade, quantum decision-making models were established based on the mathematical structure and methodologies of quantum mechanics. Owing to its unique theoretical structure, the quantum decision-making models can be applied to explain problems that violate the classical decision models, especially for judgments under uncertainty and decisions under conflicts. Quantum decision-making models have been used to explain phenomena such as disjunction effect, conjunction fallacy and interference of categorization on decision making which are difficult to account for with classical decision models. A model called quantum question equality has been tested for its accurate prediction of order effects. Being a new research field contributing to analysis of decision making, quantum decision-making models worth further investigations both in theoretical and applicative levels.
The quantum cognition research programme concerns the application of quantum probability theory(the rules for how to assign probabilities to events from quantum mechanics, without the physics) tocognitive modeling. We review quantum cognitive models in several areas of psychology, includingconjunction/ disjunction fallacies in probabilistic judgment, conceptual combinations, similarity, order effects on judgments, causal inference, the disjunction effect in decision making, measurement and interference effects on judgments and decisions, memory, perception, and other judgment anddecision-making applications. For each area, we first present the empirical findings that have motivated the application of quantum models, emphasizing any characteristics which are particularly puzzling or have resisted coherent theoretical explanations previously; we then discuss the quantum cognitive models, noting the key features of the models that help explain the empirical data; we finally cast a critical eye on the models and explore comparisons with non-quantum models.
How can we use quantum theory to model other phenomena of interest to researchers in cognition and decision making? Quantum theory is not easy for researchers in cognition and decision making to accept. In fact, quantum mechanics was not easy for physicists to accept either, but it was forced on them by several paradoxical findings that could not be explained using classical physics. We have a similar problem in cognition and decision making – there are numerous paradoxical findings that just seem irrational according to classic probability theory. For example, under some conditions, people judge the probability of event A and B to be greater than the probability of event B , which is called the conjunction fallacy (Tversky & Kahneman, 1983). Also, under the same conditions, they judge the probability of A or B to be less than the probability of event A (Carlson & Yates, 1989), which is called the disjunction fallacy. In this chapter we examine how quantum probability theory explains these and other puzzling results from human probability judgment research. This chapter has two main parts. In the first part, we use a quantum model to derive qualitative predictions for conjunction errors, disjunction errors, and other closely related findings. The first section provides a general set of predictions that do not depend on specific assumptions about the features used to represent events, and the predictions are parameter free. In the second part, we examine the quantitative predictions of the quantum model for a Bayesian inference task, which we use to explain order effects on inference.
One of the most complex systems is the human brain whose formalized functioning is characterized by decision theory. We present a "Quantum Decision Theory" of decision-making, based on the mathematical theory of separable Hilbert spaces. This mathematical structure captures the effect of superposition of composite prospects, including many incorporated intentions, which allows us to explain a variety of interesting fallacies and anomalies that have been reported to particularize the decision-making of real human beings. The theory describes entangled decision-making, non-commutativity of subsequent decisions, and intention interference of composite prospects. We demonstrate how the violation of the Savage's sure-thing principle (disjunction effect) can be explained as a result of the interference of intentions, when making decisions under uncertainty. The conjunction fallacy is also explained by the presence of the interference terms. We demonstrate that all known anomalies and paradoxes, documented in the context of classical decision theory, are reducible to just a few mathematical archetypes, all of which allow the finding of straightforward explanations in the frame of the developed quantum approach.
Uncertainty is an intrinsic part of life; most events, affairs, and questions are uncertain. A key problem in behavioral sciences is how the mind copes with uncertain information. Quantum probability theory offers a set of principles for inference, which align well with intuition about psychological processes in certain cases: cases when it appears that inference is contextual, the mental state changes as a result of previous judgments, or there is interference between different possibilities. We motivate the use of quantum theory in cognition and its key characteristics. For each of these characteristics, we review relevant quantum cognitive models and empirical support. The scope of quantum cognitive models encompasses fallacies in decision-making (such as the conjunction fallacy or the disjunction effect), question order effects, conceptual combination, evidence accumulation, perception, over-/underdistribution effects in memory, and more. Quantum models often formalize psychological ideas previously expressed in heuristic terms, allow unified explanations of previously disparate findings, and have led to several surprising, novel predictions. We also cast a critical eye on quantum models and consider some of their shortcomings and issues regarding their further development.
In physics, at the beginning of the twentieth century it was recognized that some experiments could not be explained by the conventional classical mechanics, but the same could be explained by the newly discovered quantum theory. It resulted in a new mechanics called quantum mechanics that revolutionized scientific and technological developments. Again, at the beginning of the twenty-first century, it is being recognized that some experiments related to the human decision-making processes could not be explained by the conventional classical decision theory but the same could be explained by the models based on quantum mechanics. It is now recognized that we need quantum mechanics in psychology as well as in economics and finance. In this paper we attempt to advance and explain the present understanding of applicability of quantum mechanics to the human decision-making processes. Using the postulates analogous to the postulates of quantum mechanics, we show the derivation of the quantum interference equation to illustrate the quantum approach. The explanation of disjunction effect experiments of Tversky and Shafir (Tversky A, Shafir E (1992) The disjunction effect in choice under uncertainty. Psych. Sci. 3(5):305–309) has been chosen to demonstrate the necessity of a quantum model. Further, to suggest the possibility of application of the quantum theory to the business-related decisions, some terms such as price operator, state of mind of the acquiring firm, etc., are introduced and discussed in context of the merger/acquisition of business firms. The possibility of the development in areas such as quantum finance, quantum management, application of quantum mechanics to the human dynamics related to healthcare management, etc., is also indicated.
Quantum theory has inspired many new ideas for understanding Cognition and decision making. Given the nascent state of this field, many new challenges still remain. What are the strengths and unique contributions of these ideas? What are likely next steps in its development? How can it be applied to practical problems in cognitive science? Is this a rational or an irrational system of reasoning? What, if any, are its connections to neuroscience? Should the hard problem of consciousness be considered? These are questions that we try to address in this chapter, albeit at times in a limited way. We end with a debate with a fictitious skeptic (actually previous reviewers) of these ideas. Let us start by reviewing what we have covered so far. Contributions to cognition and decision We begin by summarizing the conclusions reached in previous chapters regarding the usefulness of quantum theory for modelling phenomena in cognition and decision. Chapter 1 provided some motivation and Chapter 2 provided a theoretical introduction to quantum theory. Chapter 3 presented a quantum model to account for question order effects on survey research. An exact and parameter-free test was derived from the model, which produced surprisingly accurate predictions for results obtained from three different large Gallup poll survey studies. Chapter 4 described a quantum model of probability judgments to account for findings that produce violations of classic probability theory, including conjunction and disjunction fallacies and order effects on inference.