Uncertainty is an intrinsic part of life; most events, affairs, and questions are uncertain. A key problem in behavioral sciences is how the mind copes with uncertain information. Quantum probability theory offers a set of principles for inference, which align well with intuition about psychological processes in certain cases: cases when it appears that inference is contextual, the mental state changes as a result of previous judgments, or there is interference between different possibilities. We motivate the use of quantum theory in cognition and its key characteristics. For each of these characteristics, we review relevant quantum cognitive models and empirical support. The scope of quantum cognitive models encompasses fallacies in decision-making (such as the conjunction fallacy or the disjunction effect), question order effects, conceptual combination, evidence accumulation, perception, over-/underdistribution effects in memory, and more. Quantum models often formalize psychological ideas previously expressed in heuristic terms, allow unified explanations of previously disparate findings, and have led to several surprising, novel predictions. We also cast a critical eye on quantum models and consider some of their shortcomings and issues regarding their further development.
Uncertainty is an intrinsic part of life; most events, affairs, and questions are uncertain. A key problem in behavioral sciences is how the mind copes with uncertain information. Quantum probability theory offers a set of principles for inference, which align well with intuition about psychological processes in certain cases: cases when it appears that inference is contextual, the mental state changes as a result of previous judgments, or there is interference between different possibilities. We motivate the use of quantum theory in cognition and its key characteristics. For each of these characteristics, we review relevant quantum cognitive models and empirical support. The scope of quantum cognitive models encompasses fallacies in decision-making (such as the conjunction fallacy or the disjunction effect), question order effects, conceptual combination, evidence accumulation, perception, over-/underdistribution effects in memory, and more. Quantum models often formalize psychological ideas previously expressed in heuristic terms, allow unified explanations of previously disparate findings, and have led to several surprising, novel predictions. We also cast a critical eye on quantum models and consider some of their shortcomings and issues regarding their further development.
The quantum cognition research programme concerns the application of quantum probability theory(the rules for how to assign probabilities to events from quantum mechanics, without the physics) tocognitive modeling. We review quantum cognitive models in several areas of psychology, includingconjunction/ disjunction fallacies in probabilistic judgment, conceptual combinations, similarity, order effects on judgments, causal inference, the disjunction effect in decision making, measurement and interference effects on judgments and decisions, memory, perception, and other judgment anddecision-making applications. For each area, we first present the empirical findings that have motivated the application of quantum models, emphasizing any characteristics which are particularly puzzling or have resisted coherent theoretical explanations previously; we then discuss the quantum cognitive models, noting the key features of the models that help explain the empirical data; we finally cast a critical eye on the models and explore comparisons with non-quantum models.
Quantum theory has inspired many new ideas for understanding Cognition and decision making. Given the nascent state of this field, many new challenges still remain. What are the strengths and unique contributions of these ideas? What are likely next steps in its development? How can it be applied to practical problems in cognitive science? Is this a rational or an irrational system of reasoning? What, if any, are its connections to neuroscience? Should the hard problem of consciousness be considered? These are questions that we try to address in this chapter, albeit at times in a limited way. We end with a debate with a fictitious skeptic (actually previous reviewers) of these ideas. Let us start by reviewing what we have covered so far. Contributions to cognition and decision We begin by summarizing the conclusions reached in previous chapters regarding the usefulness of quantum theory for modelling phenomena in cognition and decision. Chapter 1 provided some motivation and Chapter 2 provided a theoretical introduction to quantum theory. Chapter 3 presented a quantum model to account for question order effects on survey research. An exact and parameter-free test was derived from the model, which produced surprisingly accurate predictions for results obtained from three different large Gallup poll survey studies. Chapter 4 described a quantum model of probability judgments to account for findings that produce violations of classic probability theory, including conjunction and disjunction fallacies and order effects on inference.
How can we use quantum theory to model other phenomena of interest to researchers in cognition and decision making? Quantum theory is not easy for researchers in cognition and decision making to accept. In fact, quantum mechanics was not easy for physicists to accept either, but it was forced on them by several paradoxical findings that could not be explained using classical physics. We have a similar problem in cognition and decision making – there are numerous paradoxical findings that just seem irrational according to classic probability theory. For example, under some conditions, people judge the probability of event A and B to be greater than the probability of event B , which is called the conjunction fallacy (Tversky & Kahneman, 1983). Also, under the same conditions, they judge the probability of A or B to be less than the probability of event A (Carlson & Yates, 1989), which is called the disjunction fallacy. In this chapter we examine how quantum probability theory explains these and other puzzling results from human probability judgment research. This chapter has two main parts. In the first part, we use a quantum model to derive qualitative predictions for conjunction errors, disjunction errors, and other closely related findings. The first section provides a general set of predictions that do not depend on specific assumptions about the features used to represent events, and the predictions are parameter free. In the second part, we examine the quantitative predictions of the quantum model for a Bayesian inference task, which we use to explain order effects on inference.
Classical models of decision-making under uncertainty, grounded in expected utility theory and Bayesian probability, often fail to account for systematic cognitive anomalies such as preference reversals, order effects, ambiguity aversion, and context-dependent choices. Quantum cognition models offer a novel theoretical framework that applies the mathematical principles of quantum probability—such as superposition, interference, and non-commutativity—to cognitive processes without assuming physical quantum mechanisms in the brain. By representing cognitive states as probabilistic superpositions that collapse through decision “measurements,” these models provide parsimonious explanations for violations of classical rationality. This paper examines how quantum cognition frameworks capture contextual influence, belief updating, and interference effects in uncertain decision environments. Drawing on findings from cognitive psychology and behavioral economics, the study highlights the relevance of quantum cognition for applications in economic choice modeling, legal decision analysis, and artificial intelligence. The analysis suggests that quantum probability offers a robust alternative to classical approaches when modeling human decision-making in complex, ambiguous, and context-sensitive situations.
Quantum cognition is a new research program that uses mathematical principles from quantum theory as a framework to explain human cognition, including judgment and decision making, concepts, reasoning, memory, and perception. This research is not concerned with whether the brain is a quantum computer. Instead, it uses quantum theory as a fresh conceptual framework and a coherent set of formal tools for explaining puzzling empirical findings in psychology. In this introduction, we focus on two quantum principles as examples to show why quantum cognition is an appealing new theoretical direction for psychology: complementarity, which suggests that some psychological measures have to be made sequentially and that the context generated by the first measure can influence responses to the next one, producing measurement order effects, and superposition, which suggests that some psychological states cannot be defined with respect to definite values but, instead, that all possible values within the superposition have some potential for being expressed. We present evidence showing how these two principles work together to provide a coherent explanation for many divergent and puzzling phenomena in psychology.
The article presents a review of foreign scientific literature on the quantum-like approach to understanding the modeling of cognition and decision-making processes. It is shown that the current application of quantum physics approaches to consciousness, psychological approaches such as perception, cognition, emotions, consciousness and learning, involves the search for a single objective mathematical model of what underlies the experience of the brain. The use of quantum physics algorithms can help in understanding the mechanisms of brain malfunctions and memory impairments that are found in pathologies such as dementia caused by Alzheimer's disease, schizophrenia, etc. Quantum physics approaches are applicable to issues of modeling cognition and decision-making processes, as well as in cognitive research, information processing by the human brain, artificial intelligence development, psychology, social and political sciences. Application of the abstract mathematical principles of quantum theory can help in understanding human consciousness and behavior. Quantum probability theory is applied to modeling human behavior due to the prevalence of uncertainty in human interaction with the world. Quantum cognitive models are especially useful in research in such areas as errors in decision making, order effects of questions, conceptual combinations, accumulation of evidence, perception, etc. Of particular interest to researchers are issues of quantum-like modeling of cognition and decision-making processes, the apparatus of quantum information and probability theory, useful for such modeling, as well as the use of such apparatus in cognitive research, the development of artificial intelligence, psychology, social and political sciences.