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arXiv:1510.02686

Role of information in decision making of social agents

Vyacheslav I. Yukalov, Didier Sornette

Published Oct 9, 2015• 1 citation
arXivHTMLPDF

Abstract

The influence of additional information on the decision making of agents, who are interacting members of a society, is analyzed within the mathematical framework based on the use of quantum probabilities. The introduction of social interactions, which influence the decisions of individual agents, leads to a generalization of the quantum decision theory developed earlier by the authors for separate individuals. The generalized approach is free of the standard paradoxes of classical decision theory. This approach also explains the error-attenuation effects observed for the paradoxes occurring when decision makers, who are members of a society, consult with each other, increasing in this way the available mutual information. A precise correspondence between quantum decision theory and classical utility theory is formulated via the introduction of an intermediate probabilistic version of utility theory of a novel form, which obeys the requirement that zero-utility prospects should have zero probability weights.

DOI
10.48550/arxiv.1510.02686

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The influence of additional information on the decision making of agents, who are interacting members of a society, is analyzed within the mathematical framework based on the use of quantum probabilities. The introduction of social interactions, which influence the decisions of individual agents, leads to a generalization of the quantum decision theory developed earlier by the authors for separate individuals. The generalized approach is free of the standard paradoxes of classical decision theory. This approach also explains the error-attenuation effects observed for the paradoxes occurring when decision makers, who are members of a society, consult with each other, increasing in this way the available mutual information. A precise correspondence between quantum decision theory and classical utility theory is formulated via the introduction of an intermediate probabilistic version of utility theory of a novel form, which obeys the requirement that zero-utility prospects should have zero probability weights.
The influence of additional information on the decision making of agents, who are the interacting members of a society, is analyzed within the mathematical framework based on the use of quantum probabilities. The introduction of social interactions, which influence the decisions of individual agents, leads to a generalization of the quantum decision theory (QDT) developed earlier by the authors for separate individuals. The generalized approach is free of the standard paradoxes of classical decision theory. This approach also explains the error-attenuation effects observed for the paradoxes occurring when decision makers, who are members of a society, consult with each other, increasing in this way the available mutual information. A precise correspondence between QDT and classical utility theory is formulated via the introduction of an intermediate probabilistic version of utility theory of a novel form, which obeys the requirement that zero-utility prospects should have zero probability weights.
We investigate how the choice of decision makers can be varied under the presence of risk and uncertainty. Our analysis is based on the approach we have previously applied to individual decision makers, which we now generalize to the case of decision makers that are members of a society. The approach employs the mathematical techniques that are common in quantum theory, justifying our naming as quantum decision theory. However, we do not assume that decision makers are quantum objects. The techniques of quantum theory are needed only for defining the prospect probabilities taking into account such hidden variables as behavioral biases and other subconscious feelings. The approach describes an agent's choice as a probabilistic event occurring with a probability that is the sum of a utility factor and of an attraction factor. The attraction factor embodies subjective and unconscious dimensions in the mind of the decision maker. We show that the typical aggregate amplitude of the attraction factor is 1/4, and it can be either positive or negative depending on the relative attraction of the competing choices. The most efficient way of varying the decision makers choice is realized by influencing the attraction factor. This can be done in two ways. One method is to arrange in a special manner the payoff weights, which induces the required changes of the values of attraction factors. We show that a slight variation of the payoff weights can invert the sign of the attraction factors and reverse the decision preferences, even when the prospect utilities remain unchanged. The second method of influencing the decision makers choice is by providing information to decision makers. The methods of influencing decision making are illustrated by several experiments, whose outcomes are compared quantitatively with the predictions of our approach.
We investigate how the choice of decision makers can be varied under the presence of risk and uncertainty. Our analysis is based on the approach we have previously applied to individual decision makers, which we now generalize to the case of decision makers that are members of a society. The approach employs the mathematical techniques that are common in quantum theory, justifying our naming as Quantum Decision Theory. However, we do not assume that decision makers are quantum objects. The techniques of quantum theory are needed only for defining the prospect probabilities taking into account such hidden variables as behavioral biases and other subconscious feelings. The approach describes an agent's choice as a probabilistic event occurring with a probability that is the sum of a utility factor and of an attraction factor. The attraction factor embodies subjective and unconscious dimensions in the mind of the decision maker. We show that the typical aggregate amplitude of the attraction factor is 1/41/41/4, and it can be either positive or negative depending on the relative attraction of the competing choices. The most efficient way of varying the decision makers choice is realized by influencing the attraction factor. This can be done in two ways. One method is to arrange in a special manner the payoff weights, which induces the required changes of the values of attraction factors. We show that a slight variation of the payoff weights can invert the sign of the attraction factors and reverse the decision preferences, even when the prospect utilities remain unchanged. The second method of influencing the decision makers choice is by providing information to decision makers. The methods of influencing decision making are illustrated by several experiments, whose outcomes are compared quantitatively with the predictions of our approach.
Following the ideas of Bohr, Von Neumann, and Benioff, we formulate quantum decision theory (QDT) as the quantum-mechanical theory of measurement for probability operators. QDT captures the effect of superposition of composite prospects, including many incorporated intentions. It is based on the hypothesis that the thought processes of real human beings involved in the definition and analysis of alternative prospects and scenarios do not necessarily separate them according to the recipes of standard probability theory and of classical utility theory. Our QDT formalizes systematically a broader class of decision making processes in which prospects can interact, interfere and remain entangled. The mathematical QDT is developed so as to be applicable to real-life decision making processes. We demonstrate that all known anomalies and paradoxes documented in the context of classical utility theory are reducible to just a few mathematical archetypes, all of which finding straightforward explanations in the framework of QDT. Interference terms, which are essential for resolving the paradoxes, quantify the aversion of human beings to uncertainty and/or to perceived potential loss resulting from their decisions.
Quantum decision theory, advanced earlier by the authors, and illustrated for lotteries with gains, is generalized to the games containing lotteries with gains as well as losses. The mathematical structure of the approach is based on the theory of quantum measurements, which makes this approach relevant both for the description of decision making of humans and the creation of artificial quantum intelligence. General rules are formulated allowing for the explicit calculation of quantum probabilities representing the fraction of decision makers preferring the considered prospects. This provides a method to quantitatively predict decision-maker choices, including the cases of games with high uncertainty for which the classical expected utility theory fails. The approach is applied to experimental results obtained on a set of lottery gambles with gains and losses. Our predictions, involving no fitting parameters, are in very good agreement with experimental data. The use of quantum decision making in game theory is described. A principal scheme of creating quantum artificial intelligence is suggested.
The major unsolved problem in understanding the social interaction experimentally or mathematically, dating from the 1920's, is the lack of social-psychological or mathematical means to distinguish an aggregation of individuals from a group constituted of the same individuals, primarily due to the focus of theories and agents based on the rational individual perspective. In contrast, the social quantum model (SOM) has made progress in understanding social interaction with social-psychological evidence and a mathematical model of two primary factors of action and observational uncertainty based on the entangled members of a group. We have since made two extensions, to organizational theory and to argument. Previous results are reviewed; in addition, a formulation of entanglement is proposed for future research.