Psychological Effects and QQ-equality

Emmanuel E. Haven, Andrei Yu. Khrennikov

William Stephenson

Masanao Ozawa, Andrei Yu. Khrennikov

We continue to analyze matching of some basic constraints on human's decision making with quantum theory of measurement. As was found, quantum measurement theory based on the projection postulate does not match with combination of the question order effect (QOE) and the response replicability effect (RRE). This was the alarm signal for quantum-like modeling of decision making. Recently, it was shown that this objection to quantum-like modeling can be removed on the basis of the general measurement theory based on quantum instruments. In the present paper, the problem of combination QOE, RRE with the famous QQ-equality is analyzed. This equality was derived by Busemeyer and Wang and it was shown (in the joint paper with Solloway and Shiffrin) that statistical data from many social opinion polls satisfies it. Now, we construct quantum instruments satisfying QQE, RRE, and QQ-inequality. Moreover, we show that this model reproduces the statistics of the famous Clinton-Gore Poll data almost faithfully with a prior belief state independent of the question order. This model successfully removes the order effect from the data to determine the genuine distribution of the opinion to the Poll. Independently of modeling of the concrete psychological effects, the paper provides psychologist-friendly presentation of the theory of quantum instruments - the most general mathematical framework for quantum measurements. We hope that this theory will attract attention of psychologists and generate further psychological applications.

Bettina Just

Aleksandr Lebedev, Andrei Yu. Khrennikov

In recent years, quantum mechanics has been actively used in areas outside of physics, such as psychology, sociology, theory of decision-making, game theory, and others. In particular, quantum mechanics is used to explain the paradoxes arising in cognitive psychology and decision making. Wang and Busemeyer invented a quantum model and approach as well as non-parametric equality (so-called QQ-equality), explaining the questions order effect. The primary objective of this note is to test the possibility to expand the Wang-Busemeyer model by considering questions which are mathematically represented by positive operator valued measures. We found that, for such observables, the QQ-equality can be violated. But, we also showed that, in principle, it is possible to reduce expanded model to the original Wang-Busemeyer model by expanding the context of the questions. This version of preprint is aimed to point out to annoying miscalculation in version 1. This miscalculation might mislead a reader who is not experienced in operating with POVMs. Otherwise the main line of construction and reasoning presented in version 1 is right and it can be easily completed by the reader on the basis of version 1 and the correction remark in version 2.

Frank A. Wilczek