The optical Hanle effect (light-shift-induced zero-field level crossing) has been investigated theoretically and experimentally. In the case of a $J=0\ensuremath{\rightarrow}1\ensuremath{\rightarrow}0$ three-level system and of a $J=0\ensuremath{\rightarrow}1$ two-level system, the resonance line shape has been obtained using a nonlinear-response-function method. Approximate expressions, valid under the conditions for the observation of light shifts, are obtained and compared with exact calculations as well as with the corresponding expression for the magnetic Hanle effect. As concerns the weak laser beam which produces the coherent excitation of atomic substates, we have calculated the linear response in the limiting case of monochromatic and of broad-band excitation. The experimental investigation has been performed for the Ba resonance line using two cw dye lasers at $\ensuremath{\lambda}=5535$ \AA{} and an atomic beam. The absorption- and dispersion-shaped level crossing resonances have been observed, for narrow- and broad-band excitation, by varying the power of the strong nonresonant laser beam. We have checked that the line shapes are only dependent upon the reduced variable $\frac{{P}_{L}}{\ensuremath{\delta}}$ (
PL; beam power; $\ensuremath{\delta}$: frequency detuning). Using the theoretical expressions, we have tried to fit the experimental curves. Provided that the Gaussian distribution of the beams is taken into account, we have obtained a good agreement between theory and experiment for the whole set of experimental data.