The
3P2 metastable atoms of neon have been optically oriented. This represents the first case of the optical pumping of non-
S state atoms. The optical-pumping process is described, and depolarization cross sections for collisions with ground-state neon and ground-state helium atoms measured. The cross section for collisional depolarization with helium is 4.30 \ifmmode\pm\else\textpm\fi{} 0.22 \ifmmode\times\else\texttimes\fi{} ${10}^{\ensuremath{-}17}$
cm2, and with neon is 166 \ifmmode\pm\else\textpm\fi{} 8 \ifmmode\times\else\texttimes\fi{} ${10}^{\ensuremath{-}17}$
cm2 at 300\ifmmode^\circ\else\textdegree\fi{}K. The metastable
3P2 atoms of Ar and Xe have also been optically pumped. As the polarizability of the noble-gas buffer increases, the collisional depolarization cross section approaches the diffusion cross section.