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European Conference on Complex Systems

Social tagging, guppy effect, and the role of interference: A quantum-inspired model for tags combination

Riccardo Franco, Guido Zuccon

Published Jan 1, 2010• 3 citations
OpenAlex

Abstract

Social tagging systems are shown to evidence a well known cognitive heuristic, the guppy effect, which arises from the combination of different concepts. We present some empirical evidence of this effect, drawn from a popular social tagging Web service. The guppy effect is then described using a quantum inspired formalism that has been already successfully applied to model conjunction fallacy and probability judgement errors. Key to the formalism is the concept of interference, which is able to capture and quantify the strength of the guppy effect.

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Social tagging systems are shown to evidence a well known cognitive heuristic, the guppy effect, which arises from the combination of different concepts. We present some empirical evidence of this effect, drawn from a popular social tagging Web service. The guppy effect is then described using a quantum inspired formalism that has been already successfully applied to model conjunction fallacy and probability judgement errors. Key to the formalism is the concept of interference, which is able to capture and quantify the strength of the guppy effect.
The broader scope of our investigations is the search for the way in which concepts and their combinations carry and influence meaning and what this implies for human thought. More specifically, we examine the use of the mathematical formalism of quantum mechanics as a modeling instrument and propose a general mathematical modeling scheme for the combinations of concepts. We point out that quantum mechanical principles, such as superposition and interference, are at the origin of specific effects in cognition related to concept combinations, such as the guppy effect and the overextension and underextension of membership weights of items. We work out a concrete quantum mechanical model for a large set of experimental data of membership weights with overextension and underextension of items with respect to the conjunction and disjunction of pairs of concepts, and show that no classical model is possible for these data. We put forward an explanation by linking the presence of quantum aspects that model concept combinations to the basic process of concept formation. We investigate the implications of our quantum modeling scheme for the structure of human thought, and show the presence of a two-layer structure consisting of a classical logical layer and a quantum conceptual layer. We consider connections between our findings and phenomena such as the disjunction effect and the conjunction fallacy in decision theory, violations of the sure thing principle, and the Allais and Elsberg paradoxes in economics.
In this article we describe a cognitive heuristic known as the unpacking effect by using a mathematical model, based on the quantum formalism, already introduced for the conjunction fallacy. We present the basic postulates of such quantum-like model and we show that the presence of interference terms is responsible of the unpacking effect. In particular, the sign of the interference and its functional form are able to describe the experimental results about subadditivity, superadditivity and additivity. A comparison with previous models is presented, as well as new experimental predictions, allowing to conclude that this new formalism and the basic concepts of quantum information processing provide a new promising way to describe and understand human judgement and categorization.
In the present article we consider the conjunction fallacy, a well known cognitive heuristic experimentally tested in cognitive science, which occurs for intuitive judgments in situations of bounded rationality. We show that the quantum formalism can be used to describe in a very simple way this fallacy in terms of interference effect. We evidence that the quantum formalism leads quite naturally to violations of Bayes' rule when considering the probability of the conjunction of two events. Thus we suggest that in cognitive science the formalism of quantum mechanics can be used to describe a \textit{quantum regime}, the bounded-rationality regime, where the cognitive heuristics are valid.
Uncertainty is an intrinsic part of life; most events, affairs, and questions are uncertain. A key problem in behavioral sciences is how the mind copes with uncertain information. Quantum probability theory offers a set of principles for inference, which align well with intuition about psychological processes in certain cases: cases when it appears that inference is contextual, the mental state changes as a result of previous judgments, or there is interference between different possibilities. We motivate the use of quantum theory in cognition and its key characteristics. For each of these characteristics, we review relevant quantum cognitive models and empirical support. The scope of quantum cognitive models encompasses fallacies in decision-making (such as the conjunction fallacy or the disjunction effect), question order effects, conceptual combination, evidence accumulation, perception, over-/underdistribution effects in memory, and more. Quantum models often formalize psychological ideas previously expressed in heuristic terms, allow unified explanations of previously disparate findings, and have led to several surprising, novel predictions. We also cast a critical eye on quantum models and consider some of their shortcomings and issues regarding their further development.
© 2017 Springer Science+Business Media New YorkThe ‘conjunction fallacy’ has been extensively debated by scholars in cognitive science and, in recent times, the discussion has been enriched by the proposal of modeling the fallacy using the quantum formalism. Two major quantum approaches have been put forward: the first assumes that respondents use a two-step sequential reasoning and that the fallacy results from the presence of ‘question order effects’; the second assumes that respondents evaluate the cognitive situation as a whole and that the fallacy results from the ‘emergence of new meanings’, as an ‘effect of overextension’ in the conceptual conjunction. Thus, the question arises as to determine whether and to what extent conjunction fallacies would result from ‘order effects’ or, instead, from ‘emergence effects’. To help clarify this situation, we propose to use the World Wide Web as an ‘information space’ that can be interrogated both in a sequential and non-sequential way, to test these two quantum approaches. We find that ‘emergence effects’, and not ‘order effects’, should be considered the main cognitive mechanism producing the observed conjunction fallacies.