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Journal of the Association for Information Systems

Quantum Cognition Meets Quantum Computing: Modeling Human Reasoning For Advanced Decision Systems

Aneta Mertová, Kathrin Figl, Emmanuel Pothos

Published Jun 14, 2026• 0 citations
OpenAlex

Abstract

Artificial intelligence has long sought to mirror human intelligence through computational models of perception, learning, and reasoning. In parallel, cognitive science has shown that human judgment frequently deviates from classical logic and probability theory. This research-in-progress investigates how quantum-probabilistic models can be implemented as quantum circuits and examines the stability of such circuits, using the conjunction fallacy as a test case. Responses are compared across human behavioural data, Monte Carlo simulations, quantum simulations, and physical quantum hardware, explicitly testing how interference-driven reasoning patterns persist under controlled stochastic and decoherence-induced noise. This comparison provides insight into how cognitive probability structures are preserved—or distorted—across classical and quantum computational implementations. The paper demonstrates a proof-of-concept pipeline for encoding cognitively motivated probability structures in computational models and evaluating their behaviour under simulation and hardware noise, with implications for future decision support system design.

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Quantum-like cognition and AI toward the convergence of natural and artificial intelligence

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Abstract The gap between natural and artificial intelligence is often discussed in terms of creativity, contextual adaptability, and non-algorithmic decision-making capacities where human cognition appears fundamentally different from current AI systems. This paper argues that developing quantum and quantum-like models of cognition, decision-making, and AI provides a promising pathway for narrowing, and perhaps essentially bridging, this gap. Empirical studies of human cognition and decision-making reveal systematic deviations from classical probability, logic, and information theory—manifesting as contextuality, order effects, interference (such as conjunction and disjunction effects), task incompatibility, and apparent randomness. These phenomena are well captured by quantum probability theory and related quantum-like frameworks, which provide a rigorous mathematical formalism—Hilbert spaces, superposition, entanglement, and decoherence—for modeling cognitive states and their evolution. Such models go beyond metaphor, showing that aspects of human reasoning can be more faithfully represented using quantum-like rather than classical probabilistic structures. Although genuine quantum (based on quantum physics) and quantum-like approaches share the same mathematical foundation, they differ experimentally. Both stimulate the development of novel AI architectures: quantum AI (QAI) and quantum-like AI (QLAI). While QAI depends on advances in quantum computing, QLAI can be realized on classical digital or analog hardware. The advancement of both offers a promising route to reducing—and potentially bridging—the divide between natural and artificial intelligence. This paper sets out a conceptual program to unify natural and artificial intelligence via quantum/quantum-like models of consciousness/cognition and AI.

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Natural Versus Artificial Intelligence in the Light of Quantum-Like Cognition

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Cognitive Science is the study of the mind and how it relates to human behaviour. As a field, it is highly interdisciplinary, bringing together theories from Psychology, Neuroscience, Biology, and others. The field of cognitive science operates at a number of levels. On the one hand, some aspects of cognitive science look at the behaviour of neurons, whereas other aspects look to explain human behaviour at a more abstract level, seeking to explain human decision making or reasoning. A key area of research in cognitive science is how to formalise human behaviours around judgements of similarity, categorization, and decision making. In the field of Physics, Quantum Mechanics has fundamentally altered our understanding of the way in which particles behave. Quantum mechanics has a number of unintuitive phenomena, some of which can be used model unusual aspects of human behaviour. The application of quantum theory to model human behaviour is wide-ranging. In this chapter we will look at three main areas in which it has been applied. One key area is in how similarity judgements can be modelled. There are a number of phenomena around similarity judgements that are not well modelled using a view of concepts that does not take the state of the observer into account. These include the asymmetry of similarity judgements and the fact that similarity can change depending on other exemplars that are present. Another key area is in judgement and decision-making. Again, puzzling phenomena have been observed regarding the fact that judgements do not follow classical probability theory, known as the conjunction fallacy, can depend crucially on the order in which questions are presented or on the amount of knowledge about the world. Finally, approaches to modelling cognitive phenomena at the neural level will also be discussed within a quantum-theoretic framework.

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Quantum Probability vs. Classical Bayesian Models in Decision-Making: A Comparative Study

Chrispine Mulenga Mwambazi, Natalia Zulu, Kasonde Mundende

Purpose: Decision-making under uncertainty remains a foundational challenge in cognitive science and artificial intelligence. Classical Bayesian Probability Models (CBM) often fail to explain paradoxical cognitive behaviors such as order effects, ambiguity aversion, and context-dependent reasoning. This study seeks to compare Quantum Probability Theory (QPT) and Classical Bayesian Models in their ability to capture the dynamics of human decision-making. It aims to determine which framework more accurately reflects the cognitive mechanisms underlying reasoning under uncertainty. Methodology: A qualitative, exploratory research design was adopted, involving in-depth semi-structured interviews with 16 experts across psychology, philosophy, artificial intelligence, and cognitive neuroscience. Participants were purposively selected for their theoretical and empirical expertise in probabilistic reasoning. Data were analyzed using reflexive thematic analysis, guided by the Dual-Process Theory and Busemeyer’s Quantum Cognition framework. The analysis emphasized participants’ perspectives on theoretical assumptions, cognitive plausibility, and predictive utility between QPT and CBM paradigms. Findings: Thematic findings reveal that Quantum Probability Theory offers superior explanatory power in contexts involving cognitive ambiguity, contextual dependence, and non-commutativity of mental operations. Participants consistently reported that QPT better models real-world reasoning tasks where classical logic collapses, capturing the fluid and context-sensitive nature of human judgment. Conversely, while CBM remains effective in structured, low-uncertainty scenarios, it fails to accommodate superposition and interference effects inherent in human cognition. Unique Contribution to Theory, Practice, and Policy (Recommendations): The study contributes theoretically by demonstrating how quantum probabilistic models expand existing theories of bounded rationality and probabilistic reasoning in cognitive science. Practically, it encourages interdisciplinary collaboration between cognitive scientists, AI researchers, and philosophers to refine decision models that mirror human intuition more closely. Policy-wise, the findings support the integration of quantum-inspired approaches in the design of intelligent decision-support systems and cognitive architectures. The study recommends continued empirical validation of QPT within applied domains—such as behavioral economics, machine learning, and cognitive modeling—to strengthen its predictive and explanatory robustness.

Natural Science Journal•Oct 23, 2025•0 citations
Artificial intelligence has long sought to mirror human intelligence through computational models of perception, learning, and reasoning. In parallel, cognitive science has shown that human judgment frequently deviates from classical logic and probability theory. This research-in-progress investigates how quantum-probabilistic models can be implemented as quantum circuits and examines the stability of such circuits, using the conjunction fallacy as a test case. Responses are compared across human behavioural data, Monte Carlo simulations, quantum simulations, and physical quantum hardware, explicitly testing how interference-driven reasoning patterns persist under controlled stochastic and decoherence-induced noise. This comparison provides insight into how cognitive probability structures are preserved—or distorted—across classical and quantum computational implementations. The paper demonstrates a proof-of-concept pipeline for encoding cognitively motivated probability structures in computational models and evaluating their behaviour under simulation and hardware noise, with implications for future decision support system design.
Abstract The gap between natural and artificial intelligence is often discussed in terms of creativity, contextual adaptability, and non-algorithmic decision-making capacities where human cognition appears fundamentally different from current AI systems. This paper argues that developing quantum and quantum-like models of cognition, decision-making, and AI provides a promising pathway for narrowing, and perhaps essentially bridging, this gap. Empirical studies of human cognition and decision-making reveal systematic deviations from classical probability, logic, and information theory—manifesting as contextuality, order effects, interference (such as conjunction and disjunction effects), task incompatibility, and apparent randomness. These phenomena are well captured by quantum probability theory and related quantum-like frameworks, which provide a rigorous mathematical formalism—Hilbert spaces, superposition, entanglement, and decoherence—for modeling cognitive states and their evolution. Such models go beyond metaphor, showing that aspects of human reasoning can be more faithfully represented using quantum-like rather than classical probabilistic structures. Although genuine quantum (based on quantum physics) and quantum-like approaches share the same mathematical foundation, they differ experimentally. Both stimulate the development of novel AI architectures: quantum AI (QAI) and quantum-like AI (QLAI). While QAI depends on advances in quantum computing, QLAI can be realized on classical digital or analog hardware. The advancement of both offers a promising route to reducing—and potentially bridging—the divide between natural and artificial intelligence. This paper sets out a conceptual program to unify natural and artificial intelligence via quantum/quantum-like models of consciousness/cognition and AI.
Contemporary discussions of the gap between natural and artificial intelligence often emphasize human capacities such as contextual reasoning, cognitive flexibility, and non-classical decision-making. This paper proposes that quantum and quantum-like models of cognition and decision processes offer a principled framework for addressing these differences. A growing body of empirical evidence shows that human reasoning systematically violates the assumptions of classical probability and logic, exhibiting contextuality, order effects, interference phenomena, and task incompatibility. Quantum probability theory and related quantum-like formalisms provide mathematically rigorous tools—based on Hilbert spaces, superposition, and entanglement—that capture these features more naturally than classical models. While quantum and quantum-like approaches share a common mathematical structure, they differ in physical implementation, motivating two complementary directions in artificial intelligence: quantum AI and quantum-like AI. Together, these approaches suggest a viable pathway toward narrowing, and potentially bridging, the divide between natural and artificial intelligence by grounding AI architectures in models aligned with the structure of human cognition.
Cognitive Science is the study of the mind and how it relates to human behaviour. As a field, it is highly interdisciplinary, bringing together theories from Psychology, Neuroscience, Biology, and others. The field of cognitive science operates at a number of levels. On the one hand, some aspects of cognitive science look at the behaviour of neurons, whereas other aspects look to explain human behaviour at a more abstract level, seeking to explain human decision making or reasoning. A key area of research in cognitive science is how to formalise human behaviours around judgements of similarity, categorization, and decision making. In the field of Physics, Quantum Mechanics has fundamentally altered our understanding of the way in which particles behave. Quantum mechanics has a number of unintuitive phenomena, some of which can be used model unusual aspects of human behaviour. The application of quantum theory to model human behaviour is wide-ranging. In this chapter we will look at three main areas in which it has been applied. One key area is in how similarity judgements can be modelled. There are a number of phenomena around similarity judgements that are not well modelled using a view of concepts that does not take the state of the observer into account. These include the asymmetry of similarity judgements and the fact that similarity can change depending on other exemplars that are present. Another key area is in judgement and decision-making. Again, puzzling phenomena have been observed regarding the fact that judgements do not follow classical probability theory, known as the conjunction fallacy, can depend crucially on the order in which questions are presented or on the amount of knowledge about the world. Finally, approaches to modelling cognitive phenomena at the neural level will also be discussed within a quantum-theoretic framework.
The quantum cognition research programme concerns the application of quantum probability theory(the rules for how to assign probabilities to events from quantum mechanics, without the physics) tocognitive modeling. We review quantum cognitive models in several areas of psychology, includingconjunction/ disjunction fallacies in probabilistic judgment, conceptual combinations, similarity, order effects on judgments, causal inference, the disjunction effect in decision making, measurement and interference effects on judgments and decisions, memory, perception, and other judgment anddecision-making applications. For each area, we first present the empirical findings that have motivated the application of quantum models, emphasizing any characteristics which are particularly puzzling or have resisted coherent theoretical explanations previously; we then discuss the quantum cognitive models, noting the key features of the models that help explain the empirical data; we finally cast a critical eye on the models and explore comparisons with non-quantum models.
Experiments in cognitive science and decision theory show that the ways in which people combine concepts and make decisions cannot be described by classical logic and probability theory. This has serious implications for applied disciplines such as information retrieval, artificial intelligence and robotics. Inspired by a mathematical formalism that generalizes quantum mechanics the authors have constructed a contextual framework for both concept representation and decision making, together with quantum models that are in strong alignment with experimental data. The results can be interpreted by assuming the existence in human thought of a double-layered structure, a 'classical logical thought' and a 'quantum conceptual thought', the latter being responsible of the above paradoxes and nonclassical effects. The presence of a quantum structure in cognition is relevant, for it shows that quantum mechanics provides not only a useful modeling tool for experimental data but also supplies a structural model for human and artificial thought processes. This approach has strong connections with theories formalizing meaning, such as semantic analysis, and has also a deep impact on computer science, information retrieval and artificial intelligence. More specifically, the links with information retrieval are discussed in this paper.
Purpose: Decision-making under uncertainty remains a foundational challenge in cognitive science and artificial intelligence. Classical Bayesian Probability Models (CBM) often fail to explain paradoxical cognitive behaviors such as order effects, ambiguity aversion, and context-dependent reasoning. This study seeks to compare Quantum Probability Theory (QPT) and Classical Bayesian Models in their ability to capture the dynamics of human decision-making. It aims to determine which framework more accurately reflects the cognitive mechanisms underlying reasoning under uncertainty. Methodology: A qualitative, exploratory research design was adopted, involving in-depth semi-structured interviews with 16 experts across psychology, philosophy, artificial intelligence, and cognitive neuroscience. Participants were purposively selected for their theoretical and empirical expertise in probabilistic reasoning. Data were analyzed using reflexive thematic analysis, guided by the Dual-Process Theory and Busemeyer’s Quantum Cognition framework. The analysis emphasized participants’ perspectives on theoretical assumptions, cognitive plausibility, and predictive utility between QPT and CBM paradigms. Findings: Thematic findings reveal that Quantum Probability Theory offers superior explanatory power in contexts involving cognitive ambiguity, contextual dependence, and non-commutativity of mental operations. Participants consistently reported that QPT better models real-world reasoning tasks where classical logic collapses, capturing the fluid and context-sensitive nature of human judgment. Conversely, while CBM remains effective in structured, low-uncertainty scenarios, it fails to accommodate superposition and interference effects inherent in human cognition. Unique Contribution to Theory, Practice, and Policy (Recommendations): The study contributes theoretically by demonstrating how quantum probabilistic models expand existing theories of bounded rationality and probabilistic reasoning in cognitive science. Practically, it encourages interdisciplinary collaboration between cognitive scientists, AI researchers, and philosophers to refine decision models that mirror human intuition more closely. Policy-wise, the findings support the integration of quantum-inspired approaches in the design of intelligent decision-support systems and cognitive architectures. The study recommends continued empirical validation of QPT within applied domains—such as behavioral economics, machine learning, and cognitive modeling—to strengthen its predictive and explanatory robustness.