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International Conference on Advancements in Smart, Secure and Intelligent Computing (ASSIC)

Integrating Quantum Computing Algorithms with Predictive Analytics of Customer Behaviour in E-Commerce

Abdullah Afzal, Muhammad Ehsan Rana, Vazeerudeen Abdul Hameed, Seyedmostafa Safavi

Published May 16, 2025• 0 citations
Publisher

Abstract

The remarkable expansion of e-commerce, together with its competitive market, has created difficulties for traditional machine learning models to forecast customer actions when dealing with intricate datasets. The encountered problems with conventional machine learning models in predictive analytics for customer behaviour in e-commerce have led researchers to explore quantum computing algorithms as a potential solution. The main goal of this research work is to analyse how quantum computing technology and quantum algorithms can address the problems of inaccuracy and high dimensionality and speed and unbalanced datasets. The system implementation integrates quantum infrastructure through quantum processing units that utilize parallel processing to handle large datasets efficiently. The proposed algorithms for customer behaviour prediction models include Quantum Support Vector Machines, Quantum K-means Clustering, Quantum Boltzmann Machines, Quantum Principal Component Analysis, Quantum Neural Networks, and Quantum Ensemble Learning. These algorithms use quantum parallelism to achieve better accuracy while speeding up computations and handling unbalanced datasets. The AI framework combines traditional machine learning pipeline with quantum computing enhancements to implement quantum algorithms. The framework consists of data pre-processing followed by Quantum Machine Learning (QML) model training and Quantum-Powered AI to address imbalanced data while reducing prediction biases. Real-time insights and visualization and analytics from the advance predictive analytics dashboard enable stakeholders to make data-driven decisions. The system implements security and privacy measures through quantum cryptography which uses quantum cryptographic algorithms to boost customer data security. The research results present a potential solution to predictive analytics challenges which would transform the E-commerce industry.

DOI
10.1109/assic64892.2025.11158364

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The remarkable expansion of e-commerce, together with its competitive market, has created difficulties for traditional machine learning models to forecast customer actions when dealing with intricate datasets. The encountered problems with conventional machine learning models in predictive analytics for customer behaviour in e-commerce have led researchers to explore quantum computing algorithms as a potential solution. The main goal of this research work is to analyse how quantum computing technology and quantum algorithms can address the problems of inaccuracy and high dimensionality and speed and unbalanced datasets. The system implementation integrates quantum infrastructure through quantum processing units that utilize parallel processing to handle large datasets efficiently. The proposed algorithms for customer behaviour prediction models include Quantum Support Vector Machines, Quantum K-means Clustering, Quantum Boltzmann Machines, Quantum Principal Component Analysis, Quantum Neural Networks, and Quantum Ensemble Learning. These algorithms use quantum parallelism to achieve better accuracy while speeding up computations and handling unbalanced datasets. The AI framework combines traditional machine learning pipeline with quantum computing enhancements to implement quantum algorithms. The framework consists of data pre-processing followed by Quantum Machine Learning (QML) model training and Quantum-Powered AI to address imbalanced data while reducing prediction biases. Real-time insights and visualization and analytics from the advance predictive analytics dashboard enable stakeholders to make data-driven decisions. The system implements security and privacy measures through quantum cryptography which uses quantum cryptographic algorithms to boost customer data security. The research results present a potential solution to predictive analytics challenges which would transform the E-commerce industry.
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Artificial intelligence has become a transformative technology for predictive modelling across scientific, industrial, financial, and healthcare applications. However, the increasing complexity of large-scale datasets, high-dimensional feature spaces, and computationally intensive learning algorithms has exposed significant limitations in conventional computing architectures. Recent developments in quantum computing and high-performance computing have created unprecedented opportunities to accelerate artificial intelligence by improving computational efficiency, optimization capability, and predictive accuracy. This paper presents a comprehensive study of a quantum-driven artificial intelligence framework that integrates quantum algorithms with high-performance computing infrastructure to enhance predictive modelling performance. The proposed framework combines quantum-enhanced optimization, parallel heterogeneous computing, distributed data processing, and hybrid machine learning architectures to address computational bottlenecks encountered in conventional predictive systems. The study reviews recent developments in quantum artificial intelligence, evaluates emerging computational paradigms, identifies current research challenges, and proposes a scalable architecture suitable for future intelligent decision-support systems. The findings demonstrate that integrating quantum computation with high-performance computing can significantly improve prediction quality, optimization efficiency, scalability, and computational sustainability across diverse application domains while establishing a foundation for next-generation intelligent computing environments.
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Neuromarketing combines neuroscience and traditional marketing to uncover the emotional and cognitive drivers behind consumer behavior. As retail and e-commerce sectors increasingly rely on customer data for personalized experiences, the complexity of large datasets often surpasses classical machine learning capabilities. This gap allows Quantum Machine Learning (QML) to emerge as a transformative solution, enhancing predictive power and efficiency in neuromarketing. QML improves data processing speed and pattern recognition, enabling companies to gain deeper insights into consumer preferences and engage customers more personally. This chapter evaluates QML's applications in retail and e-commerce, highlighting how quantum algorithms can overcome current AI limitations regarding speed and precision. It also addresses data privacy concerns, emphasizing ethical data handling practices to foster consumer trust. Ultimately, the chapter envisions QML as a pivotal technology that will redefine consumer engagement and optimize marketing strategies in an increasingly data-driven landscape.