Quantifying genuine entanglement is a crucial task in quantum information theory. Based on the geometric mean of bipartite
α-concurrences among all bipartitions, we present a class of well-defined genuine multipartite entanglement (GME) measures G
αC with one parameter
α for arbitrary multipartite states. We show that the G
αC is of continuity for any multipartite pure states. By utilizing the related symmetry, analytical results of G
αC are derived for any
n-qubit GHZ states and W states, which show that the GHZ states are more genuinely entangled than the W states. With explicit examples, we demonstrate that the G
αC can distinguish different GME states that other GME measures fail to. These results justify the potential applications of G
αC in characterizing genuine multipartite entanglements.