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Quantum Machine Learning (QML) Techniques for Enhancing Online Marketing and Business

S. Varalakshmi, Anupam Sharma, Latifa Saud Al Habsi, Yasmeen Sultana

Published Apr 17, 2025• 0 citations

Abstract

This chapter discusses the means whereby QML can revolutionize and transform online marketing and business practices. QML is a derivative from the principles of quantum computation and machine learning, such that tremendous volumes of data may be processed at unprecedented velocities, hence advanced analytics in terms of customer behavior being made possible, and also that of hyper-personalized marketing campaigns. Some of the key QML techniques discussed in terms of increasing the efficiency of marketing, reducing costs, and improving return on investments include techniques in quantum algorithms for clustering, classification, and optimization. It explores the potential of quantum technology in business intelligence, including real-time customer segmentation, predictive analytics, and dynamic pricing models, and predicts future trends and adoption roadmaps in the digital economy.

DOI: 10.4018/979-8-3693-6225-9.ch009

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