The digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major challenge for researchers and marketing practitioners to collect, process and generate valuable information to support strategic and operational decisions. In this article, the authors explore how advances in quantum computing, which can be used to process huge amounts of data quickly and accurately, could offer an unprecedented opportunity for researchers to address the challenges of the digital ecosystem. Three studies are presented to define the state of the art and future expectations of quantum computing in market research and business. By means of a bibliometric analysis of 209 publications and a content analysis of the 30 highest-impact articles, we describe the present landscape, and also forecast the future with the help of in-depth interviews with eight experts. The findings reveal that the US and China are at the forefront of scientific development, but the contributions from four other countries (India, the UK, Canada and Spain) are also in double figures. However, graphical analysis identifies four poles of development: the US orbit, which includes Canada and Spain; the Chinese orbit, which includes India; the UK orbit; and the Australian orbit. In terms of expectations, the experts agree on the opportunities offered by quantum computing, but there is less consensus as to how long it will take to develop.
The digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major challenge for researchers and marketing practitioners to collect, process and generate valuable information to support strategic and operational decisions. In this article, the authors explore how advances in quantum computing, which can be used to process huge amounts of data quickly and accurately, could offer an unprecedented opportunity for researchers to address the challenges of the digital ecosystem. Three studies are presented to define the state of the art and future expectations of quantum computing in market research and business. By means of a bibliometric analysis of 209 publications and a content analysis of the 30 highest-impact articles, we describe the present landscape, and also forecast the future with the help of in-depth interviews with eight experts. The findings reveal that the US and China are at the forefront of scientific development, but the contributions from four other countries (India, the UK, Canada and Spain) are also in double figures. However, graphical analysis identifies four poles of development: the US orbit, which includes Canada and Spain; the Chinese orbit, which includes India; the UK orbit; and the Australian orbit. In terms of expectations, the experts agree on the opportunities offered by quantum computing, but there is less consensus as to how long it will take to develop.
This work investigates the transformative role of quantum computing in personalized digital marketing, emphasizing its capacity to enhance hyper-personalized customer engagement through advanced predictive analytics and optimization techniques. This work employs a qualitative research methodology through a comprehensive literature review to identify critical research gaps regarding how quantum computing can optimize marketing strategies, improve data-driven decision-making, and refine recommender systems. Relevant publications were systematically searched in academic databases such as ScienceDirect, IEEE Xplore, Springer, Wiley, and Emerald. The analysis focused on topics related to quantum computing, predictive analytics, marketing optimization, and consumer behaviour. This study reveals that quantum computing holds significant promise for personalized digital marketing, notably through the application of quantum-inspired techniques like digital annealers. These technologies can enhance online advertisement conversion rates, improving accuracy from 0.176 to 0.326, and refine recommender systems, fostering hyper-personalized customer engagement. Despite these advantages, the incorporation of quantum technology into present marketing frameworks faces challenges such as high implementation costs and a shortage of skilled personnel. Additionally, the findings underscore the need for organizations to navigate complexities inherent in managing vast datasets, which quantum computing can address, thereby revolutionizing market research and strategic decision-making processes. This study contributes to the key benefits of quantum computing in personalized digital marketing, emphasizing the need for further empirical research to validate theoretical insights. It opens avenues for future studies to investigate practical applications of quantum technologies across diverse marketing contexts, addressing the gaps in existing literature. The transformative impact of quantum computing on marketing strategies, this chapter encourages scholars to explore its implications for consumer behaviour, data privacy, and algorithmic fairness. This work contributes to the understanding of quantum computing in reshaping personalized digital marketing. It highlights the convergence of quantum computing, artificial intelligence, and big data analytics, offering a roadmap for upcoming empirical research and real-world practical applications.
Quantum computing is a novel method of computation that uses the principles of quantum mechanics to handle highly challenging situations in a very short amount of time. Quantum technology has the ability to significantly impact worldwide advancement, even prior to the complete deployment of quantum machines. Quantum technology for communication, computation, and sensors has the capacity to revolutionise many industries, and several nations are making investments in this promising field. This includes research investments from both the public and commercial sectors. This article delves into the recent quantum computing advancements and the potential opportunities made possible by quantum technology in the next few decades. We outline a vision and scientific innovation for embracing the quantum age, as well as explore the pioneering applications of quantum computing. We also highlight software tools and platforms for quantum programming to unlock the power of computing and revolutionize the world. Finally, we identify the groundbreaking impacts of quantum computing on next-generation research and discuss the benefits of unleashing its revolutionary capabilities.
Due to the rapid development of artificial intelligence (AI) technologies, marketing professionals are faced with a changing landscape that requires a comprehensive understanding of the potential and challenges of AI applications. Quantum computing processes are the basis for the future development of predictive analytics, as their ability to simultaneously provide many variants of events with different variations of their occurrence allows achieving reliability of up to 99.75%, even in conditions of irrationality. The relevance of the research is related to the state priority for the development of quantum technologies, as well as technological advances, in particular, ease of use and accuracy of the data obtained. The research is aimed at determining the combination of AI technologies with the use of quantum computing processes that is most suitable for the tasks of marketing analytics in order to increase the accuracy of forecasting consumer behavior and market mechanisms in the long term. The methodological basis of the research was scientific work in the field of marketing strategies, artificial intelligence, as well as descriptions of the basics of quantum computers, practical work of leading centers for the implementation of quantum computing in business processes. The theoretical basis is bibliometric analysis, theory of quantitative methods, theory of innovation. For the purposes of the research, literature was analyzed and various AI software products were systematized, a list of cases was provided and practical results in the field of quantum computing application in predictive analytics in the field of marketing were compared. Their impact on such marketing components as market analysis and forecasting, audience sentiment analysis, and offer personalization is assessed. The information base consisted of a study of 160 articles written in the field of predictive analytics based on AI for marketing purposes, as well as an assessment of 26 cases of the use of quantum computing in business processes both in Russia and abroad. The key focus of the research is a critical assessment of the benefits of implementing artificial intelligence technologies in conjunction with quantum computing processes in shaping marketing strategies, including long—term forecasts of consumer behavior and changes in market mechanisms. The result of the research is a framework for the introduction of artificial intelligence technologies in conjunction with quantum computing processes in the formation of marketing strategies.
Quantum computing is transforming consumer behavior analysis and market research, introducing a paradigm shift in predictive analytics and decision intelligence. This paper presents a theoretical framework integrating quantum computing principles with consumer decision models, addressing the complexity and uncertainty of consumer choices. By leveraging quantum probability, superposition, and entanglement, this study enhances market research methodologies, allowing businesses to analyze multi-dimensional consumer data with superior accuracy. The article introduces Quantum-Like Bayesian Networks and Markov Quantum Decision Models, providing a context-aware, probabilistic alternative to traditional predictive models. These frameworks capture behavioral inconsistencies, real-time decision shifts, and contextual influences, redefining consumer insights. Additionally, this study explores quantum sentiment analysis, quantum-enhanced predictive modeling, and real-time data processing, establishing quantum computing as a disruptive force in market intelligence. Beyond analytical advancements, the paper examines quantum cryptography for secure consumer data processing, quantum blockchain for consumer trust, and quantum-driven personalization strategies, demonstrating their potential for revolutionizing engagement and decision automation. Finally, the article addresses the ethical and operational challenges of quantum-driven consumer research, outlining future research directions and real-world applications. As quantum technology advances, it is poised to reshape predictive analytics, decision intelligence, and strategic marketing, offering businesses and researchers an unprecedented tool for next-generation market research..
This study provides a comprehensive review of the advancements, challenges, and potential implications of quantum computing in the field of big data analytics. The primary objective is to assess how quantum computing paradigms are transforming data processing and analysis, with a focus on their application across various sectors, including healthcare, finance, and scientific research. Employing a systematic literature review and content analysis, the study analyzes peer-reviewed articles, conference proceedings, and academic journals from databases such as PubMed, IEEE Xplore, and ScienceDirect. Key findings reveal that quantum computing, with its advanced algorithms and machine learning techniques, offers significant improvements in computational speed and efficiency over classical computing methods. This technological advancement enables the handling of large and complex datasets, presenting new opportunities in data analytics. However, the study also identifies challenges such as scalability, error correction, and integration with existing systems, which currently limit the full potential of quantum computing in big data analytics. The study concludes with strategic recommendations for industry leaders and policymakers, emphasizing the need for investment in research and development, the establishment of regulatory frameworks, and the development of educational programs to support this emerging field. Future research directions are suggested, focusing on overcoming technological limitations and exploring the long-term implications of quantum computing in various industries. This study contributes valuable insights into the evolving landscape of quantum computing and its significant impact on big data analytics. Keywords: Quantum Computing, Big Data Analytics, Advanced Algorithms, Data Processing.
Quantum mechanics principles underpin quantum computing, signaling a major shift in how we process information. While it offers immense processing power and potential advantages, it also presents significant challenges for the cryptocurrency industry. This sector has grown rapidly, supporting decentralized finance and empowering users worldwide, but it also attracts malicious actors looking to exploit its vulnerabilities. Traditional cryptography remains strong, yet increasingly sophisticated computational attacks threaten security. As the cryptocurrency market expands, quantum computing offers both opportunities, such as improved transaction security, and risks, like easier decryption for hackers. Understanding quantum technology’s benefits and challenges is crucial as it develops. Currently, data is protected by traditional cryptography, but future, more powerful quantum computers could weaken this security. This article explores potential uses of quantum computing in daily life and business, explains its functions simply, and discusses societal impacts. Its goal is to help students and general readers understand how quantum technology might transform our world through clear language and real-life examples. Topics include the basics of quantum computing, its present and future applications across industries, and its societal effects. We provide a thorough analysis of how quantum computing could reshape society through mathematical insights, practical examples, and future perspectives.