On the 50th anniversary of Bell's monumental 1964 paper, there is still widespread misunderstanding about exactly what Bell proved. This misunderstanding derives in turn from a failure to appreciate the earlier argument of Einstein, Podolsky and Rosen. I retrace the history and logical structure of these arguments in order to clarify the proper conclusion, namely that any world that displays violations of Bell's inequality for experiments done far from one another must be non-local. Since the world we happen to live in displays such violations, actual physics is non-local. This article is part of a special issue of Journal of Physics A: Mathematical and Theoretical devoted to '50 years of Bell's theorem'.