We demonstrate sub-Doppler laser cooling and magneto-optical trapping of the rare earth element Holmium. Atoms are loaded from an atomic beam source and captured in six-beam
σ+−σ− molasses using a strong
J=15/2↔J=17/2 cycling transition at
λ=410.5nm. Due to the small difference in hyperfine splittings and Landé
g-factors in the lower and upper levels of the cooling transition the MOT is self-repumped without additional repump light, and deep sub-Doppler cooling is achieved with the magnetic trap turned on. We measure the leakage out of the cycling transition to metastable states and find a branching ratio
∼10−5 which is adequate for state resolved measurements on hyperfine encoded qubits.