We define new creation operators relevant for implementation of the algebraic Bethe ansatz for the sl(2) Gaudin model with the general reflection matrix. This approach is based on the linear bracket corresponding to the relevant non-unitary classical r-matrix. PACS: 02.20.Tw, 03.65.Fd, 05.50+q, 75.10.Jm; MSC 2010: 81R12, 82B23.