Physics TodayStern and Gerlach: How a Bad Cigar Helped Reorient Atomic PhysicsBřetislav Friedrich, Dudley R. HerschbachPublished Dec 1, 2003• 177 citationsPublisherAbstractThe history of the Stern–Gerlach experiment reveals how persistence, accident, and luck can sometimes combine in just the right ways.DOI10.1063/1.1650229