\n \nWe report on a measurement of the van der Waals interaction between rubidium\natoms in the ground state and a metallic surface, employing a new method\ninvolving reflection of laser-cooled atoms from magnetic thin-film atom\nmirrors. We made use of the fact that the typical distance from which atoms\nreflect from thin-film magnetic mirrors is of the order of the magnetic \ndomain size and the thickness of the thin film. The modification of the \nreflectivity of cold atoms from cobalt thin-film magnetic mirrors, with \nthickness in the range of
200mbox−−20unnm, due to the competition between the \nattractive atom-surface interaction and the repulsive magnetic interaction \nenabled the measurement of the van der Waals force in the range 20–
50unnm \nwith an uncertainty of 15%. The measured value agrees well with recent\ntheoretical estimates.\n\n
We have demonstrated that a suitably magnetized surface can be used to retroreflect cold atoms for applications in atom optics. This has some advantages relative to evanescent wave mirrors because no light is involved. Multiple bounces of cold rubidium atoms have been observed for times up to 1 s in a trap formed by gravity and a 2 cm diameter spherical mirror made from a flexible computer disk (`floppy disk'). We have studied the dynamics of the atoms bouncing in this trap from several different heights up to 40.5 mm and we conclude that the atoms are reflected specularly and with reflectivity 1.01(3). The performance of this mirror is limited at present by collisions with the background gas and by unwanted harmonics in the magnetization of the surface. This is the first in a series of papers concerning the use of magnetized surfaces in atom optics.