We demonstrate an efficient scheme for continuous trap loading based upon spatially selective optical pumping. We discuss the case of
1S0 calcium atoms in an optical dipole trap (ODT), however, similar strategies should be applicable to a wide range of atomic species, which do not permit efficient conventional trap loading. Our starting point is a moderately cold $(\ensuremath{\approx}300\phantom{\rule{0.3em}{0ex}}\ensuremath{\mu}\mathrm{K})$ and dense $(\ensuremath{\approx}9\ifmmode\times\else\texttimes\fi{}{10}^{9}\phantom{\rule{0.3em}{0ex}}{\mathrm{cm}}^{\ensuremath{-}3})$ reservoir of metastable
3P2 atoms in a magneto-optic trap (triplet MOT). A focused
532nm laser beam produces a strongly elongated optical potential for
1S0 atoms with up to $350\phantom{\rule{0.3em}{0ex}}\ensuremath{\mu}\mathrm{K}$ well depth. A weak focused laser beam at
430nm, carefully superimposed upon the ODT beam, selectively pumps the
3P2 atoms inside the capture volume to the singlet state, where they are confined by the ODT. The triplet MOT perpetually refills the capture volume with
3P2 atoms, thus providing a continuous stream of cold atoms into the ODT at a rate of ${10}^{7}\phantom{\rule{0.3em}{0ex}}{\mathrm{s}}^{\ensuremath{-}1}$. Limited by evaporation loss, in
200ms we typically load $5\ifmmode\times\else\texttimes\fi{}{10}^{5}$ atoms with $3.5\ifmmode\times\else\texttimes\fi{}{10}^{10}\phantom{\rule{0.3em}{0ex}}{\mathrm{cm}}^{\ensuremath{-}3}$ peak density and axial and radial temperatures of 300 and $85\phantom{\rule{0.3em}{0ex}}\ensuremath{\mu}\mathrm{K}$, respectively. After terminating the loading we observe evaporation during
50ms, typically leaving us with
105 atoms with nearly equal radial and axial temperatures close to $40\phantom{\rule{0.3em}{0ex}}\ensuremath{\mu}\mathrm{K}$ and a peak density of $5\ifmmode\times\else\texttimes\fi{}{10}^{11}\phantom{\rule{0.3em}{0ex}}{\mathrm{cm}}^{\ensuremath{-}3}$. A simple model is presented, which identifies the relevant physical mechanisms of the loading and decay dynamics. We point out that a comparable scheme could be employed to load a dipole trap with
3P0 atoms.