The normally ordered Hilbert space image of the complex linear similarity transformation in Grassmann number phase space is derived in fermionic coherent state representation. Though keeping the anticommutator of Fermi operators invariant, the quantum mechanical images of classical transformations are generally not unitary. Remarkably, although kets and bras produced by the non-unitary similarity transformations are not Hermitian conjugates, they still form a complete basis. The derivation of the normally ordered operator which engenders the similarity transformation is facilitated by virtue of the technique of integration within order products.