An approach is presented treating decision theory as a probabilistic theory based on quantum techniques. Accurate definitions are given and thorough analysis is accomplished for the quantum probabilities describing the choice between separate alternatives, sequential alternatives characterizing conditional quantum probabilities, and behavioral quantum probabilities taking into account rational-irrational duality of decision making. The comparison between quantum and classical probabilities is explained. The analysis demonstrates that quantum probabilities serve as an essentially more powerful tool of characterizing various decision-making situations including the influence of psychological behavioral effects.
An approach is presented treating decision theory as a probabilistic theory based on quantum techniques. Accurate definitions are given and thorough analysis is accomplished for the quantum probabilities describing the choice between separate alternatives, sequential alternatives characterizing conditional quantum probabilities, and behavioral quantum probabilities taking into account rational-irrational duality of decision making. The comparison between quantum and classical probabilities is explained. The analysis demonstrates that quantum probabilities serve as an essentially more powerful tool of characterizing various decision-making situations including the influence of psychological behavioral effects.
Classical models of decision-making under uncertainty, grounded in expected utility theory and Bayesian probability, often fail to account for systematic cognitive anomalies such as preference reversals, order effects, ambiguity aversion, and context-dependent choices. Quantum cognition models offer a novel theoretical framework that applies the mathematical principles of quantum probability—such as superposition, interference, and non-commutativity—to cognitive processes without assuming physical quantum mechanisms in the brain. By representing cognitive states as probabilistic superpositions that collapse through decision “measurements,” these models provide parsimonious explanations for violations of classical rationality. This paper examines how quantum cognition frameworks capture contextual influence, belief updating, and interference effects in uncertain decision environments. Drawing on findings from cognitive psychology and behavioral economics, the study highlights the relevance of quantum cognition for applications in economic choice modeling, legal decision analysis, and artificial intelligence. The analysis suggests that quantum probability offers a robust alternative to classical approaches when modeling human decision-making in complex, ambiguous, and context-sensitive situations.
Organizational decision making is often explored with theories from the heuristics and biases research program, which have demonstrated great value as descriptions of how people in organizations make decisions. Nevertheless, rational analysis and classical probability theory are still seen by many as the best accounts of how decisions should be made and classical probability theory is the preferred framework for cognitive modelling for many researchers. The focus of this work is quantum probability theory, an alternative probabilistic framework. Results in decision making, which appear paradoxical from a perspective of classical probability theory, may make perfect sense if one adopts quantum probability theory. We review some cognitive models of decision making based on quantum probability theory. Each of these models is based on a challenge to prescription from classical probability theory. The transition from labeling a particular behavior as irrational, by classical probability standards, to (potentially) rational (or, at any rate, not fallacious), raises interesting possibilities, including that of characterizing certain heuristics in formal, probabilistic terms.
We demonstrate that behavioral probabilities of human decision makers share many common features with quantum probabilities. This does not imply that humans are some quantum objects, but just shows that the mathematics of quantum theory is applicable to the description of human decision making. The applicability of quantum rules for describing decision making is connected with the nontrivial process of making decisions in the case of composite prospects under uncertainty. Such a process involves deliberations of a decision maker when making a choice. In addition to the evaluation of the utilities of considered prospects, real decision makers also appreciate their respective attractiveness. Therefore, human choice is not based solely on the utility of prospects, but includes the necessity of resolving the utility-attraction duality. In order to justify that human consciousness really functions similarly to the rules of quantum theory, we develop an approach defining human behavioral probabilities as the probabilities determined by quantum rules. We show that quantum behavioral probabilities of humans do not merely explain qualitatively how human decisions are made, but they predict quantitative values of the behavioral probabilities. Analyzing a large set of empirical data, we find good quantitative agreement between theoretical predictions and observed experimental data.
Quantum probability theory provides a new formalism for constructing probabilistic and dynamic systems of cognition and decision. The purpose of this chapter is to introduce psychologists to this fascinating theory. This chapter is organized into six sections. First, some of the basic psychological principles supporting a quantum approach to cognition and decision are summarized; second, some notations and definitions needed to understand quantum probability theory are presented; third, a comparison of quantum and classical probability theories is presented; fourth, quantum probability theory is used to account for some paradoxical findings in the field of human probability judgments; fifth, a comparison of quantum and Markov dynamic theories is presented; and finally, a quantum dynamic model is used to account for some puzzling findings of decision-making research. The chapter concludes with a summary of advantages and disadvantages of a quantum probability theoretical framework for modeling cognition and decision.
We give a mathematical definition for the notion of inconclusive quantum measurements. In physics, such measurements occur at intermediate stages of a complex measurement procedure, with the final measurement result being operationally testable. Since the mathematical structure of Quantum Decision Theory has been developed in analogy with the theory of quantum measurements, the inconclusive quantum measurements correspond, in Quantum Decision Theory, to intermediate stages of decision making in the process of taking decisions under uncertainty. The general form of the quantum probability for a composite event is the sum of a utility factor, describing a rational evaluation of the considered prospect, and of an attraction factor, characterizing irrational, subconscious attitudes of the decision maker. Despite the involved irrationality, the probability of prospects can be evaluated. This is equivalent to the possibility of calculating quantum probabilities without specifying hidden variables. We formulate a general way of evaluation, based on the use of non-informative priors. As an example, we suggest the explanation of the decoy effect. Our quantitative predictions are in very good agreement with experimental data.
The review presents the basics of quantum decision theory, with an emphasis on temporary processes in decision making. The aim is to explain the principal points of the theory. How an operationally-testable, rational choice between alternatives differs from a choice decorated by irrational feelings is elucidated. Quantum-classical correspondence is emphasized. A model of quantum intelligence network is described. Dynamic inconsistencies are shown to be resolved in the frame of the quantum decision theory.