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arXiv:1908.07935 · Cognitive Science

An Experimental Protocol to Derive and Validate a Quantum Model of Decision-Making

Lauren Fell, Shahram Dehdashti, Peter Bruza, Catarina Moreira

Published Jul 30, 2019• 10 citations
arXivHTMLPDF

Abstract

This study utilises an experiment famous in quantum physics, the Stern-Gerlach experiment, to inform the structure of an experimental protocol from which a quantum cognitive decision model can be developed. The 'quantumness' of this model is tested by computing a discrete quasi-probabilistic Wigner function. Based on theory from quantum physics, our hypothesis is that the Stern-Gerlach protocol will admit negative values in the Wigner function, thus signalling that the cognitive decision model is quantum. A crowdsourced experiment of two images was used to collect decisions around three questions related to image trustworthiness. The resultant data was used to instantiate the quantum model and compute the Wigner function. Negative values in the Wigner functions of both images were encountered, thus substantiating our hypothesis. Findings also revealed that the quantum cognitive model was a more accurate predictor of decisions when compared to predictions computed using Bayes' rule.

DOI
10.48550/arxiv.1908.07935

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This study utilises an experiment famous in quantum physics, the Stern-Gerlach experiment, to inform the structure of an experimental protocol from which a quantum cognitive decision model can be developed. The 'quantumness' of this model is tested by computing a discrete quasi-probabilistic Wigner function. Based on theory from quantum physics, our hypothesis is that the Stern-Gerlach protocol will admit negative values in the Wigner function, thus signalling that the cognitive decision model is quantum. A crowdsourced experiment of two images was used to collect decisions around three questions related to image trustworthiness. The resultant data was used to instantiate the quantum model and compute the Wigner function. Negative values in the Wigner functions of both images were encountered, thus substantiating our hypothesis. Findings also revealed that the quantum cognitive model was a more accurate predictor of decisions when compared to predictions computed using Bayes' rule.
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Quantum-like decision theory is by now a theoretically well-developed field (see e.g., Danilov, Lambert-Mogiliansky & Vergopoulos, 2018). We provide a first test of the predictions of an application of this approach to persuasion. One remarkable result entails that, in contrast to Bayesian persuasion, distraction rather than relevant information has a powerful potential to influence decision-making. We first develop a quantum decision model of choice between two uncertain alternatives. We derive the impact of persuasion by means of distractive questions and contrast them with the predictions of the Bayesian model. Next, we provide the results from a first test of the theory. We conducted an experiment where respondents choose between supporting either one of two projects to save endangered species. We tested the impact of persuasion in the form of questions related to different aspects of the uncertain value of the two projects. The experiment involved 1253 respondents divided into three groups: a control group, a first treatment group and the distraction treatment group. Our main result is that, in accordance with the predictions of quantum persuasion but in violation with the Bayesian model, distraction significantly affects decision-making. Population variables play no role. Some significant variations between subgroups are exhibited and discussed. The results of the experiment provide support for the hypothesis that the manipulability of people’s decision-making can to some extent be explained by the quantum indeterminacy of their subjective representation of reality.
Quantum approach to human cognition and behavior suffers from a so-called phase problem-lack of means to determine the phase parameter of quantum models before the experiment, which deprives them of predictive power and most of their potential practical impact. We report an empirically supported hypothesis which can help to resolve the issue. According to the hypothesis, the quantum phase between unresolved cognitive alternatives in a family of similar decision making situations is nearly constant across national, linguistic, and cultural backgrounds of subjects. If confirmed, the quantum phase stability phenomenon supplements the quantum model of decision making endowing it with predictive power. This possibility is demonstrated in the testing experiment where irrational behavior within previously unexplored social group could be probabilistically predicted with high accuracy.
Experiments in cognitive science and decision theory show that the ways in which people combine concepts and make decisions cannot be described by classical logic and probability theory. This has serious implications for applied disciplines such as information retrieval, artificial intelligence and robotics. Inspired by a mathematical formalism that generalizes quantum mechanics the authors have constructed a contextual framework for both concept representation and decision making, together with quantum models that are in strong alignment with experimental data. The results can be interpreted by assuming the existence in human thought of a double-layered structure, a 'classical logical thought' and a 'quantum conceptual thought', the latter being responsible of the above paradoxes and nonclassical effects. The presence of a quantum structure in cognition is relevant, for it shows that quantum mechanics provides not only a useful modeling tool for experimental data but also supplies a structural model for human and artificial thought processes. This approach has strong connections with theories formalizing meaning, such as semantic analysis, and has also a deep impact on computer science, information retrieval and artificial intelligence. More specifically, the links with information retrieval are discussed in this paper.
Of the three faculties of subjectivity, the empirical case for quantum cognition is the strongest. In the past decade a rapidly growing body of scholarship has emerged at the intersection of mathematical psychology and physics that not only models cognition in explicitly quantum terms, but has rigorously tested these models as well. While it remains to be seen how mainstream psychologists will respond, “quantum decision theory” has clearly come of age. Moreover, at the same time an almost completely independent literature has emerged on quantum game theory as well. This work is more in a purely formal vein and thus less well tested against real data, although its predictions about how people should behave in quantum games appear to conform to what experimental game theorists have found. I briefly take up quantum game theory at the end of this chapter, but my main focus will be on its decision-theoretic cousin. Quantum consciousness theory suggests that human beings are literally walking wave functions. Most quantum decision theorists would not go that far, and indeed – perhaps wary of controversy – they generally barely mention quantum consciousness, and then only to emphasize that they are making no claims about what is going on deep inside the brain (much less about consciousness), but are only interested in behavior. Instead, they have motivated their work in two other ways. First, they have highlighted the intuitive fit between quantum theory's indeterminism and the probabilistic character of human behavior. If we were founding the social sciences today and started – without metaphysical prejudice – by looking for useful models in physics, then quantum models would be a much more obvious import than classical ones. Second, quantum decision theorists have argued that their model can explain long-standing anomalies in human behavior under uncertainty. Beyond that they have remained agnostic about quantum consciousness, which makes quantum decision theory a form of what is called “weak” or “generalized” quantum theory, in which the formalism is detached from its physical basis and used simply as a tool to describe phenomena.